Shopify Store Conversion Tag Setup Checklist
Access your Shopify Admin dashboard.
Navigate to
Online Store > Themes
.
Click
Actions > Edit code
for your active theme.
Locate and select the
theme.liquid
file.
Paste the conversion tracking tag code before the
</head>
tag.
Click
Save
to apply the changes.
Test your store to ensure the tag fires on the order confirmation page.
Verify conversion tracking in your analytics platform.