Testimonial Advertising Compliance Review Sheet
Advertiser/Brand:
Product/Service:
Date of Review:
Reviewed by:
Platform/Media:
Testimonial Details
Testimonial Source
Description of Claim(s)
Type (Consumer/Expert/Influencer/Other)
Substantiation Available?
Disclosures Required?
Notes
Are the testimonials typical of consumer experience?
If not, is an appropriate disclaimer included?
Material connections disclosed?
Consent/documentation obtained?
Summary / Recommendations