Social Media Ad Campaign Brief
Project Details
Campaign Name
Client/Brand
Date
Objective
What is the primary goal of the campaign?
Target Audience
Describe the audience (age, location, interests, etc.)
Key Messages
What are the main messages to communicate?
Platforms
Which social media platforms will be used?
Content & Creatives
Details on visuals, copy, and format
Budget
Ad Spend
Timeline
Campaign Duration
Success Metrics
KPIs and how success will be measured
Other Notes
Additional instructions or comments